In early October 1992, Soros invited an Israeli entrepreneur named
Benny Landa to have dinner with him at his New York apartment. The
evening turned out to be one of the most remarkable either man had
ever spent.
In 1977, Landa had founded a high-tech company called Indigo
in the Israeli town of Rehovot, not far from Tel Aviv. Indigo was
fast becoming the world’s leader in high-quality digital color-printing
products.
In June, Landa had asked First Boston, the American investmentbanking
firm, to do some strategic planning for Indigo. First Boston
had recommended starting with a private placement, followed some
years later with a public offering. As First Boston neared completion
of the private-placement memo that would be circulated to potential
investors, Soros got word of the company’s intentions. After further
inquiries, he asked Indigo to put off issuing the private-placement
memo and said if he was interested, he would assume the entire
amount, $50 million, as an investment.
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